Brochure layout design feng shui
I was consulted by a friend for feng shui design about the layout of a brochure.
Seeing that this is a year of earth, the logical 1st thought that came into my mind is that the brochure has to have an earth or metal presence. You cannot go wrong with that.
*Feng shui guide: It is actually a year of fire and earth. As fire nutures earth, and currently being in a period of earth, the focus should inevitably be on earth.
Me: "Earth. Yellow."
Friend: "What!? It will look like a BANANA!" he shot back instantaneously
I recollected my thoughts....... ...
M: "Think more of the fibre in a banana. Those who have problems clearing their bowels would love to have a banana. Some people will crave for a banana without even the hope of getting one. The banana is 1 of the most famous fruits around ranked below apple and orange. I personally feel that its about time more recognition is given to banana. Orange should be relegated 1 spot below banana. Surely banana have enjoyed as much publicity as the other 2 rivals. There are Apple computers, Orange Julius, but don't forget Banana Republic." (im not sure how those words got out of my mouth. maybe its the after effects of last nights party)
F: "Hey I remember the last time when you checked my characters, you said earth is not favoruable to me!"
M: "Did I say that?" (oh! i did)
M: "Try watermelon." (im pulling his leg)
F: "What the fuck does watermelon mean?!"
M: "Green and black stripes." (alright. enough bullshit!)
"Whats your data. I'll check it out for you."
He has weak wood self element. Thats why earth is actually not favourable to him. It can also mean that having abundant wealth is not beneficial to him. That is unless he is a follower of feng shui.
So elements that are favourable to him are water and wood. Elements that are unfavourable are metal, earth, and fire.
The question now is how to to apply his favourable elements in an unfavourable year.
We cannot ignore the annual elements. These definitely have more precedence than any personal elements. Since we are talking about precedence, lets simplify this.
Annual element--->Brochure--->Friend
Lets say the annual element has a structure of "a"
Friend has a structue of "c"
To harmonize them, Brochure has to have at least a structure of "a-b-c" to blend into both and play the role of matchmaker.
So Brochure must at least have "earth-fire-wood".
The brochure is the bridge that harmonizes the two conflicting parties. Annual element and friend cannot resolve their problems. So a conciliator or arbitrator in the form of the brochure has to be used.
As the anual element has precedence, brochure has to be more earth (annual element) based rather that wood (favourable self element) based. The colour has to be earth based. Orange, yellow, brown. Even better if brochure is square.
Now the layout is actually quite simple. Friend's trigram is at the east from the Later Heaven arrangement. (i've tried very hard to use limited jargon here). From the Early Heaven arrangement, (yes there is an early arrangement in case you were wondering why the former was named Later), the east is fire based Li trigram. East is also a sector of wood.
Fire is the link between earth and wood.
*Feng shui guide: Wood feeds fire, fire nourishes earth.
I adviced him to put something that represents him at the east of the layout. Preferably wood in colour. Justify the text in small paragraphs so that rectangle blocks will be created within the brochure, strengthening wood element. Justified text in large paragraphs may create squares. Align left or right would create irregular text which are attributes of water. You definitely don't want water to put out fire.
Finally, as fire is the harmonizing element it must also have a presence in the brochure. South is where fire resides. The company identity or the marketing theme should therefore be on the center top. Not top left or right, not bottom left right or center. Its best to leave these areas empty so that no other elements are activated by mistake.
There is another way to approach this.
That is to have all the elements in the brochure. To have all elements in present in the brochure will eliminate any elemental bottlenecks as every element will now have an outlet to release its energy. Doing this will even out the strength of each element. Simple pie logic. If a pie is to be shared among 5 instead of 3, everyone will have a smaller share. However the size of portions can be influenced by proper feng shui. There isn't a need for that here.
This method also plays the role of a cushion under current feng shui conditions. But its a weaker cushion than the 1st method.
Seeing that this is a year of earth, the logical 1st thought that came into my mind is that the brochure has to have an earth or metal presence. You cannot go wrong with that.
*Feng shui guide: It is actually a year of fire and earth. As fire nutures earth, and currently being in a period of earth, the focus should inevitably be on earth.
Me: "Earth. Yellow."
Friend: "What!? It will look like a BANANA!" he shot back instantaneously
I recollected my thoughts....... ...
M: "Think more of the fibre in a banana. Those who have problems clearing their bowels would love to have a banana. Some people will crave for a banana without even the hope of getting one. The banana is 1 of the most famous fruits around ranked below apple and orange. I personally feel that its about time more recognition is given to banana. Orange should be relegated 1 spot below banana. Surely banana have enjoyed as much publicity as the other 2 rivals. There are Apple computers, Orange Julius, but don't forget Banana Republic." (im not sure how those words got out of my mouth. maybe its the after effects of last nights party)
F: "Hey I remember the last time when you checked my characters, you said earth is not favoruable to me!"
M: "Did I say that?" (oh! i did)
M: "Try watermelon." (im pulling his leg)
F: "What the fuck does watermelon mean?!"
M: "Green and black stripes." (alright. enough bullshit!)
"Whats your data. I'll check it out for you."
He has weak wood self element. Thats why earth is actually not favourable to him. It can also mean that having abundant wealth is not beneficial to him. That is unless he is a follower of feng shui.
So elements that are favourable to him are water and wood. Elements that are unfavourable are metal, earth, and fire.
The question now is how to to apply his favourable elements in an unfavourable year.
We cannot ignore the annual elements. These definitely have more precedence than any personal elements. Since we are talking about precedence, lets simplify this.
Annual element--->Brochure--->Friend
Lets say the annual element has a structure of "a"
Friend has a structue of "c"
To harmonize them, Brochure has to have at least a structure of "a-b-c" to blend into both and play the role of matchmaker.
So Brochure must at least have "earth-fire-wood".
The brochure is the bridge that harmonizes the two conflicting parties. Annual element and friend cannot resolve their problems. So a conciliator or arbitrator in the form of the brochure has to be used.
As the anual element has precedence, brochure has to be more earth (annual element) based rather that wood (favourable self element) based. The colour has to be earth based. Orange, yellow, brown. Even better if brochure is square.
Now the layout is actually quite simple. Friend's trigram is at the east from the Later Heaven arrangement. (i've tried very hard to use limited jargon here). From the Early Heaven arrangement, (yes there is an early arrangement in case you were wondering why the former was named Later), the east is fire based Li trigram. East is also a sector of wood.
Fire is the link between earth and wood.
*Feng shui guide: Wood feeds fire, fire nourishes earth.
I adviced him to put something that represents him at the east of the layout. Preferably wood in colour. Justify the text in small paragraphs so that rectangle blocks will be created within the brochure, strengthening wood element. Justified text in large paragraphs may create squares. Align left or right would create irregular text which are attributes of water. You definitely don't want water to put out fire.
Finally, as fire is the harmonizing element it must also have a presence in the brochure. South is where fire resides. The company identity or the marketing theme should therefore be on the center top. Not top left or right, not bottom left right or center. Its best to leave these areas empty so that no other elements are activated by mistake.
*Feng shui guide: In common feng shui practice, south is seen at the top and north at the bottom. Not the other way around that we are used to.
As a final note, this is not a response enhancing brochure layout. You cannot go against the elements. Friend is already in conflict with the elements. This layout design is meant to cushion the negative impact he will recieve from the elements.There is another way to approach this.
That is to have all the elements in the brochure. To have all elements in present in the brochure will eliminate any elemental bottlenecks as every element will now have an outlet to release its energy. Doing this will even out the strength of each element. Simple pie logic. If a pie is to be shared among 5 instead of 3, everyone will have a smaller share. However the size of portions can be influenced by proper feng shui. There isn't a need for that here.
This method also plays the role of a cushion under current feng shui conditions. But its a weaker cushion than the 1st method.
The 2nd method is commonly used by those that are new to feng shui as they have yet to grasp feng shui dynamics.
posted by salsa at 12:52 AM
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