Friday, August 11, 2006

Life Insurance process evolution

Nowadays, everywhere you go, you will find insurance agents. The insuruance company will set up tentage most commonly at bus-interchanges, shopping centres, simple insurance roads show, etc.

Sometimes insurance agents will seem as if aloof to the crowd. This is so that prospects will put down their programmed defences and actually go along a proper route. The insurance camp will of course be along these routes. When you do get near those insurance central controls, an agent suddenly jumps to life and go "Hi. Do you have any savings? Do you know that the bank only gives you 0.125% interest?"


If you were to think about you answer we would get hooked. No. Actually it doesn't matter whats your response. They are throwing a routine at you. Almost every response have a calculated reaction.

Coupled with knowing that insurance is almost a necessity, thats a scary combination. (you really don't know what can happen tomorrow) If you were to allow an insurance agent to put forth his routine presentation, you just know that he will make sense and you will be tempted to buy even of you already have a few insurance plans. But not wanting to spent time for their insurance pitches, we have programmed ourselves to

"I''m in a hurry" (suddenly walking with a purposeful destination in mind)
"Not interested" (shake of the head and waving of the palm)
Pretend to not notice the insurance agent if he makes the mistake of speaking too soft
or simply see through them like a glass wall (you have to fight poison with poison)

I've also seen the "dummy" executed to perfection by prospects. You know... the kind that fakes left, and when the opposition goes to your faked direction, you go right. Ronaldinho would be proud of these sidesteps.

This is evolution in process...







The need to feed made the cheetah evolve into a Spider.

The need to get away from the cheetah evolved the gazelle into a Carrera.

(those who are not familiar with cars will be confused in the last and next paragraph)
(Don't be mislead by the documentaries that you see where cheetahs always get the gazelle. You only see the exciting part. For every success of the cheetah, it probably made 9 failed attempts)

Just when I thought the insurance-prospect relationship cannot evolved anymore, (what a naive thought) I was hit by a stylish tail-gating Aston Martin. Giving me a joyride to somewhere I'm not interested in.

I was on the way to the sports complex.
Its a 1 stop train transit.
I was dreaming about making my debut in the new Premiership season...
when I notice this looker smiling at me and walking towards me (i just knew this new haircut is the 1 for me)

Hugging her like a sweet wrapper, if metal element is favourable, her white dress is a reflection of her confidence and humility. If unfavourable, it means that she may be too clever for her own good.
She stopped. (wearing red jasper, shes looking for love. her time is NOW!)
2 feet in front of me. (i can feel the elements igniting my aura)
Face to face. (come on! say the words i wanna hear!)
Our eyes were masterlocked for a few seconds (which felt like forever)

*Red jasper is commonly used as a love enhancer. However it may bring along other qualities depending of the users elemental compositions.

"Hi" I said
"Hi" She smiled (she must have got her teeth done. those are beautiful pearly whites!)
(smirk)
Her: Where are you going?
Me: I'm going home, and I want you to come with me.
No. I acually said "Just the next stop"
She laughed "I saw you and thought you would be approachable." (yes baby! with a smile like that you can coax a lion to lick between your toes)
"Oh is it?! My mother taught me not to talk to strangers"
"Oh Im Shirley. Now we are not strangers!"
Me: "Shirley, d
o you know what you are wearing?" I asked pointing to the stone
"Yah! Its a red jasper." she flashed it at me with a contagious chuckle.
"Do you know what it can bring you?" as I raised my chin
"Its suppose to bring me wealth!"
I shook my head as if indicating my disappointment.

That must have triggered something within her.


"Do you save your income? Do you know the interest rate that banks are giving you?"

!!!!

That line kicked me into automatic. I had to follow the evolutionary protocol and stare through her.

In a deeper tone "Do you have a savings account?" (of course i do! are you crazy!)

Alright I turned off as my testosterone left with the opposite train.... probably towards city hall. Shirley then offered to accompany me to the sports complex. (man.... she definitely knows what she wants) And I let her. We ended up having coffee at a seafood restaurant.

All through our conversation, she was saying insurance this, insurance that, concerns about my life term insurance, and auto insurance.... basically its health insurance, accidents insurance, and you've guessed it.... .. more life term insurance. CPF insurance, endowment insurance, unit trust.... OMG!!! Thats enough. (it must be the beam hanging over her head. her presentation sucks) If she's going to suck, I'd rather it be on something else. It may have been different if she got me the lobster. Sitting in a position semi-obstructing the walkway probably did her no favours either. Never underestimate the power of the elements.

Before we parted she wanted my number. ahahahha just you wait Shirley... you need a jasper the size of your fist to pull that off ahhahaha

This is something new to me. This is hyperactive lead generating. No longer are the days where insurance agents wait for passer-bys at their turf. If there was ever any doubt that those were active or passive sales behaviour, it doesn't really matter now. What I've encountered is definitely hyperactive, sniping me from a dimension I never knew existed. And if that was evolution, colleagues at the Toa Payoh bus-interchange roads shows will probably follow the evolution shift soon.

Now with this new breed of insurance agents, I start to wonder what is the next evolutionary phase. Since this new breed is a result of the responses and reactions, they are like the new superbug! New antibiotics are needed. Time will tell.

Actually insurance is something that everyone should have. I have insurance. (where are my agents?) But there must be more sophisticated ways to generate sales leads.




Now... . is being approached by a sophisticated lady insurance agent considered as a sophisticated way...?..

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